Sharjah Summer Promotions 2026 has been extended until September 15, giving residents and visitors more time to enjoy shopping discounts, entertainment, and exciting prize draws across the emirate. The extension, announced by the Sharjah Commerce and Tourism Development Authority (SCTDA) in partnership with the Sharjah Chamber of Commerce and Industry (SCCI), aims to boost tourism, support businesses, and offer families even more reasons to visit Sharjah this summer.
More time to enjoy shopping offers
The Sharjah Summer Promotions 2026 campaign will continue across several major shopping centres, allowing visitors to take advantage of exclusive retail offers and family-friendly entertainment. Participating malls include City Centre Al Zahia, Oasis Mall, Mega Mall, Al Suyoh Mall, Sahara Centre, Sharjah Central Mall, Kalba Mall, Al Rahmania Mall, and 06 Mall.
Families can also enjoy children’s workshops, appearances by the campaign mascot Shamsa, and interactive activities through the Shamsa Mobile Store. These experiences are designed to make shopping more enjoyable while offering visitors access to special promotions throughout the extended campaign.
Extension aims to strengthen tourism
Officials say the extension reflects Sharjah’s continued efforts to promote the emirate as a leading destination for shopping, tourism, and family entertainment all year round.
SCTDA Chairman Khalid Jasim Al Midfa said the campaign brings together tourism, retail, hospitality, and entertainment under one initiative. He explained that the partnership with SCCI and both public and private sector organisations helps improve visitor experiences, increase tourism activity, and strengthen Sharjah’s position as a sustainable tourism destination.
He also noted that this year’s campaign includes retail promotions, hotel packages, tourism offers, family activities, and prize draws. These attractions encourage visitors to stay longer, spend more, and explore everything Sharjah has to offer.
More than 700 prizes await shoppers
A major highlight of the campaign is the chance to win more than 700 prizes before it ends on September 15.
The organisers will hold five digital prize draws across four phases. Winners will receive a total of 51 major prizes, including a car provided by Al Ghandi Auto, 30 gold bars weighing 10 grams each, shopping vouchers, and several prizes from participating shopping centres.
Customers can enter the draws by shopping at participating malls and retail stores. They can also qualify by booking hotel stays through offers available on the official Sharjah Summer Promotions website. The final prize draw is scheduled to take place at 06 Mall on September 15.
Supporting businesses and families
Mohammed Ahmed Amin Al-Awadi, Director-General of the Sharjah Chamber of Commerce and Industry, said the campaign extension highlights the strong partnership between SCCI and SCTDA in supporting Sharjah’s retail and commercial sectors.
He said the initiative helps improve the competitiveness of shopping centres, strengthens consumer confidence, and creates greater economic value for businesses across the emirate. According to Al-Awadi, combining shopping offers with family entertainment, digital prize draws, and the Shamsa mascot also increases community engagement while making visits more enjoyable.
The Sharjah Summer Promotions 2026 campaign brings together hotels, shopping centres, retailers, restaurants, cafés, tour operators, and entertainment destinations across Sharjah. Through this collaboration, the initiative continues to support tourism, boost commercial activity, and reinforce the emirate’s reputation as a leading year-round destination for families and visitors.
