Augustus Media has appointed Sara Waddah Senior Content Manager in its Bahrain office. The appointment strengthens the company’s content team and adds nearly a decade of experience in digital journalism, social media strategy and audience engagement.
Augustus Media is a modern media company operating across the UAE, Saudi Arabia, Oman, Qatar, Pakistan and Egypt. It publishes regional brands such as Lovin’, Smashi and ODEUM. The company creates digital, video and audio content for audiences across different markets.
Waddah brings broad experience in content creation, social media management and digital strategy. She has worked across hospitality, luxury, travel, motoring, beauty, food and beverage, retail and government sectors.
Before returning to Augustus Media, Waddah spent more than four years at RGP ME as Digital Editor and Social Media Manager. She managed social media communications for FACT, Ohlala and Hadag Magazine. She also developed editorial and branded content for different clients.
Earlier, she worked as Senior Social Media Marketing Specialist at Perpetual Group in Bahrain. Her work included social media strategies, campaign planning and brand development. She also held a social media role at insydo in Dubai.
Waddah previously worked with Augustus Media in content creation and writing. Her responsibilities included editorial planning, content calendars, community management and article publishing.
The appointment marks another step in her career in digital storytelling and audience engagement. As Sara Waddah Senior Content Manager, she will help develop content strategies and campaigns for Augustus Media’s regional platforms.
Her experience in SEO, social media, journalism, campaign development and brand communications is expected to support the company’s continued content growth.
