Sharjah has extended its Summer Promotions 2026 until September 15, offering shopping discounts, hotel deals, family entertainment, and over 700 prizes to boost tourism and retail activity.
WEBDESK – NJNEWSLINE
Campaign Extended to Offer More Savings and Family Entertainment
The Sharjah Commerce and Tourism Development Authority (SCTDA), in partnership with the Sharjah Chamber of Commerce and Industry (SCCI), has extended the Sharjah Summer Promotions 2026 campaign until September 15, 2026. The extension is part of the emirate’s ongoing efforts to enhance the summer experience for residents and tourists while reinforcing Sharjah’s reputation as one of the UAE’s leading family-friendly and tourism destinations.
The decision provides visitors with additional time to benefit from exclusive shopping discounts, hotel offers, entertainment activities, and prize draws throughout the summer season.
Shopping Malls Host Entertainment and Family Activities
Several major shopping destinations across Sharjah are participating in the campaign, including:
City Centre Al Zahia
Oasis Mall
Mega Mall
Al Suyoh Mall
Sahara Centre
Sharjah Central Mall
Kalba Mall
Al Rahmania Mall
06 Mall
These malls are hosting a wide range of family-oriented activities, including children’s creative workshops, live appearances by the campaign mascot “Shamsa,” and interactive Shamsa Mobile Store pop-up experiences. Visitors can also enjoy exclusive retail promotions and entertainment events designed to make shopping more engaging throughout the extended campaign.
Authorities Aim to Strengthen Tourism and Retail Growth
Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, said the extension reflects the emirate’s long-term strategy of positioning Sharjah as a year-round tourism destination.
He explained that the campaign combines tourism, hospitality, retail, and entertainment into a single integrated experience. Through collaboration with the Sharjah Chamber of Commerce and Industry and both public and private sector partners, the initiative seeks to increase visitor numbers, encourage longer stays, boost consumer spending, and strengthen Sharjah’s competitiveness in regional and international tourism markets.
According to Al Midfa, this year’s campaign offers a comprehensive mix of hotel promotions, accommodation packages, travel deals, shopping discounts, entertainment programmes, and prize draws that appeal to visitors of all age groups while showcasing Sharjah’s unique blend of culture, leisure, and family attractions.
More Than 700 Prizes Up for Grabs
One of the campaign’s biggest attractions is its extensive prize program.
Throughout the promotion period, shoppers and hotel guests can compete for more than 700 prizes through various activities and digital draws.
The campaign includes five major digital prize draws, conducted in four phases before concluding on September 15.
A total of 51 premium prizes will be awarded, including:
One grand prize car sponsored by Al Ghandi Auto
30 gold bars, each weighing 10 grams
20 shopping vouchers
Valuable gifts provided by participating shopping centers
Consumers can qualify for the prize draws by shopping at participating malls and retail outlets or by booking accommodation through approved hotels using exclusive promotional packages available on the campaign’s official website.
The final grand prize draw will take place at 06 Mall on September 15, 2026.
Business Community Welcomes the Extension
Mohammed Ahmed Amin Al-Awadi, Director General of the Sharjah Chamber of Commerce and Industry, described the campaign extension as a reflection of the strong partnership between the Chamber and SCTDA.
He said the initiative supports the sustainable growth of Sharjah’s retail and commercial sectors by increasing consumer confidence, attracting more visitors to shopping centers, and creating additional economic opportunities for businesses across the emirate.
Al-Awadi added that the campaign goes beyond traditional seasonal sales by combining shopping promotions with entertainment programmes, family activities, and innovative digital prize draws. He noted that the mascot “Shamsa” has become an important part of the campaign by creating memorable experiences for families and children while strengthening community engagement.
Supporting Sharjah’s Tourism Vision
The extended campaign forms part of Sharjah’s broader strategy to promote sustainable tourism and economic diversification.
The emirate continues to invest in a wide range of attractions, including luxury hotels, cultural and heritage sites, natural landscapes, retail destinations, and family entertainment facilities. Officials believe these combined offerings help position Sharjah as a preferred destination for visitors throughout the year.
The campaign also highlights successful cooperation between government agencies and private-sector partners, bringing together hotels, shopping centers, restaurants, cafés, retail outlets, tour operators, and entertainment venues under one initiative.
By extending Sharjah Summer Promotions 2026 until September 15, authorities aim to deliver greater value to residents and tourists, stimulate tourism and commercial activity, and further strengthen Sharjah’s position as one of the region’s top shopping and family destinations.
