Sharjah Entrepreneurship Center Sheraa is transforming how startups grow by redefining what real support looks like. Instead of only offering funding or mentorship, Sheraa focuses on meaningful action — creating opportunities that directly help local entrepreneurs thrive.
The recent Sharjah Perfume project is a perfect example. When Sharjah Entrepreneurship Center Sheraa decided to create this signature scent, it could have chosen a global luxury brand. Instead, the team partnered with a local Sharjah-based SME, a small business that had the talent but needed a chance to shine.
That simple procurement decision created a wave of growth. The SME not only fulfilled the order but also gained recognition and confidence. Soon after, other government departments and private organizations across Sharjah began placing their own orders. This demonstrated how one purchase order can open doors for many more.
Najla Al-Midfa, Vice Chairperson at Sheraa, emphasized that for founders, the first contract often matters more than the first investment. Procurement gives startups the lifeline they need to grow and sustain their business. It turns vision into reality.
The initiative reflects Sheraa’s broader mission to build a strong entrepreneurship ecosystem in Sharjah — one powered by trust, collaboration, and belief in local talent. The Sharjah Perfume stands as a symbol of how small decisions can create a big impact.
