Kaun Banega Crorepati partners with Google Gemini to introduce AI-powered contestant support and interactive viewing, marking a major technological step for Amitabh Bachchan’s iconic quiz show.
WEBDESK – SHARJAH NEWS
Popular Quiz Show Embraces Artificial Intelligence
India’s iconic quiz show Kaun Banega Crorepati (KBC) is preparing for a technological leap after announcing a partnership with Google Gemini, introducing artificial intelligence into one of the country’s most celebrated television franchises.
Hosted by Amitabh Bachchan, the upcoming season will feature AI-powered tools aimed at improving the contestant journey while creating a more engaging experience for audiences watching on television and digital platforms.
Google Gemini to Support Contestants
The collaboration will see Google Gemini integrated as an intelligent assistant throughout various stages of the KBC experience.
Contestants are expected to benefit from AI-powered guidance during registration and participation, making the process smoother and easier to navigate without changing the show’s traditional format.
AI Aims to Simplify Contestant Registration
One of the biggest improvements will be the registration process for aspiring contestants.
Gemini is expected to assist participants with application steps, making it easier for people from different backgrounds to register and complete the process with greater confidence.
AI to Enhance the Viewing Experience
The partnership extends beyond the contestants.
Sony Pictures Networks India plans to introduce Gemini-powered features across Sony Entertainment Television and the Sony LIV streaming platform, creating a richer viewing experience for audiences following the show from home.
The integration is designed to make interactions more engaging while helping viewers connect with the program in new ways.
A New Chapter for KBC
For more than two decades, Kaun Banega Crorepati has remained one of India’s most successful television programmes.
The latest partnership reflects the show’s willingness to embrace innovation while preserving the knowledge-based format that has made it a household favorite across generations.
Amitabh Bachchan Continues His Iconic Journey
Amitabh Bachchan will once again return as the face of KBC, continuing a relationship that has become inseparable from the program’s identity.
His ability to connect with contestants through warmth, encouragement and humor remains one of the biggest reasons behind the show’s enduring popularity.
Technology Meets Entertainment
Artificial intelligence is steadily becoming part of mainstream entertainment, and KBC is now among the latest major productions to adopt it.
Rather than replacing human interaction, Gemini is expected to complement the show’s existing structure by offering smart assistance that improves accessibility and user experience.
Digital Innovation Shapes Television’s Future
The partnership highlights how television continues evolving alongside rapid technological advancements.
Industry experts believe AI can help broadcasters create smarter, more personalized experiences while maintaining the authenticity that audiences expect from long-running programmes.
Sony and Google Expand Their Collaboration
The partnership also represents an important collaboration between Sony Pictures Networks India and Google.
Both companies aim to demonstrate how artificial intelligence can improve entertainment without changing the essence of a program that millions of viewers already love.
Viewers Can Expect a More Interactive Experience
The upcoming season is expected to introduce new digital features that increase audience participation.
Whether viewers choose to watch on television or Sony LIV, Gemini-powered tools are expected to deliver a more connected and interactive entertainment experience.
KBC Maintains Its Legacy While Embracing Change
Although the show is introducing advanced technology, its core concept will remain unchanged.
Contestants will continue answering knowledge-based questions while Amitabh Bachchan guides them through the game in his familiar style, ensuring the program retains its original charm.
Interactive Features Expand Across Platforms
As audiences increasingly consume content on multiple devices, the AI integration is expected to create a seamless experience across television and streaming.
This digital expansion may also encourage greater audience participation beyond the traditional television broadcast.
Entertainment Industry Watches AI Integration Closely
The announcement has generated significant interest across both the entertainment and technology industries.
Experts believe the success of Gemini’s integration into KBC could inspire more television producers to adopt artificial intelligence for audience engagement, contestant support and interactive storytelling.
KBC Continues to Set New Benchmarks
Since its launch in 2000, Kaun Banega Crorepati has consistently adapted to changing audience expectations while remaining true to its educational and inspirational roots.
From introducing digital participation to embracing artificial intelligence, the show has repeatedly demonstrated its ability to evolve with the times.
