Marwa Kaabour Forbes recognition highlights another major achievement in her two-decade career in marketing and communications. She has once again been selected for the Forbes Middle East Most Influential CMOs list.
Kaabour shared her happiness and gratitude for the recognition. She said it was a pleasure to see her name alongside talented leaders from across the region. She also thanked Forbes Middle East for recognizing her work and dedication to the profession.
Over the past 20 years, Kaabour has built extensive experience in marketing, communications and events. During this time, she has worked with brands at different stages of their journeys. Some brands have grown and progressed, while others have completed their life cycles.
Kaabour believes that the marketing industry has changed significantly over the years. However, she said its core purpose remains focused on building authentic human connections. She also highlighted the importance of creating strong narratives based on meaningful insights.
Customer experience remains another key part of her approach. According to Kaabour, brands should focus on creating excellent customer journeys while making customer satisfaction a top priority.
Her career reflects the changing nature of the communications and marketing industry. She described the field as human, innovative and driven by grit and bravery.
The Marwa Kaabour Forbes recognition also reflects the support she received throughout her professional journey. She thanked everyone who believed in her and supported her career.
She gave special appreciation to her team for standing by her through challenges and helping strengthen the authority and respect of the Al Masaood Group of Companies brand.
Kaabour said she is looking forward to continuing her contribution to the marketing and communications industry.
