In an era of growing competition in the television and digital broadcasting space, platforms across the MENA region are taking bold steps to strengthen their market position. One such game-changing move is the formation of a MENA Sports Broadcasting Alliance, involving Shahid (owned by MBC Group), StarzPlay Arabia, OSN+, and stc. Together, these platforms are uniting to acquire sports broadcasting rights — not just regionally, but also tailored on a country-by-country basis.
This collaboration aims to streamline negotiations with major global sports bodies like FIFA, UEFA, and the AFC, giving local audiences access to premium sports content with exclusive viewing rights in countries such as Saudi Arabia, UAE, Kuwait, and more. The strategy is simple: think local, act regional, and negotiate globally.
Key Highlights of This Strategic Move:
- Exclusive country-based rights (e.g. Shahid in Saudi Arabia, Starz On in UAE)
- Potential expansion into Egypt, Iraq, Bahrain, and Maghreb through partners like Watch It, OSN+, stc (Jawwy TV), and Al-Rabiaa TV
- Future scope to cover major Asian events under AFC
- Plans for a unified joint venture to negotiate and distribute sports content regionally
This alliance isn’t just about sports; it’s about regional media dominance. With every step, MENA broadcasters are shifting from passive content buyers to proactive power players on the global stage — and the MENA Sports Broadcasting Alliance is leading the way.
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