Indian American communities and businesses grapple with Trump’s tariffs as new 50% duties on imports from India hit small family enterprises across the U.S. Owners say the higher costs are forcing them to make painful choices that threaten their survival.
The Trump administration doubled tariffs on Indian imports after India purchased Russian oil. Officials called it a penalty against New Delhi, but Indian American businesses say the real impact is local. Restaurants, clothing boutiques, and cultural brands are now facing higher expenses they cannot control.
At All India Cafe in California, owner Pawandeep Kaur Khinda said the price of importing authentic spices and liquor has nearly doubled. She may soon raise menu prices or cut staff hours. “It was easier to survive during Covid than it is now,” Khinda admitted.
In Artesia, California, sari shops have been hit hard. Sari Palace owner Heeral Mehta paid $62,000 in tariffs on one shipment of bridal outfits. She has not paid herself in months and worries her store may not survive.
Other small businesses share similar struggles. Skin care founder Michelle Ranavat said sourcing authentic saffron from Kashmir is non-negotiable. If tariffs continue, she may cut American jobs instead. Modi Toys, a company selling cultural toys, is also stuck waiting, uncertain how to plan for the holiday season.
Indian American communities and businesses grapple with Trump’s tariffs in ways that also affect U.S. consumers. Owners say higher prices mean many customers are pulling back, which puts both cultural traditions and local economies at risk.
