Dubai Retail unified brand marks a bold new chapter in Dubai’s retail landscape. Dubai Holding Asset Management (DHAM) has brought more than 40 malls and lifestyle destinations under one powerful name—Dubai Retail unified brand—in a strategic move following the integration of Nakheel and Meydan into Dubai Holding in 2024.
This unified brand includes 10 prominent malls, such as Palm Jumeirah Mall (formerly Nakheel Mall), Nad Al Sheba Mall, Ibn Battuta Mall, The Outlet Village, Golden Mile Galleria, Circle Mall, Bay Avenue, Bay Square, Dragon Mart, and the soon-to-open Al Khail Avenue. Alongside these, there are 15 lifestyle destinations—Bluewaters, JBR, Palm West Beach and The Club at Palm West Beach, Vista Mare, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exits, DXBIKE, and Dubai Islands Beach—all offering a blend of retail, culture, leisure, and dining.
Moreover, 18 village-style retail centres serve key residential areas across Dubai, including Jumeirah Park, Al Furjan, Meydan Heights, Discovery Gardens, and more.
This unification under the Dubai Retail unified brand simplifies operations, boosts competitiveness, and enhances the retail experience city-wide. The group now spans over 13 million square feet of gross leasable area and includes more than 6,500 retailers.
