Get ready, jewellery lovers and luxury enthusiasts — Sharjah is gearing up to steal the spotlight at the 55th Watch and Jewellery Middle East Show with a breathtaking masterpiece: the world’s longest diamond necklace! This isn’t just any necklace; it’s a staggering 108 metres of pure brilliance, studded with over 600 dazzling lab-grown diamonds, all meticulously set in 18-karat rose gold. And yes, it’s set to claim a Guinness World Record!
The grand unveiling and official assessment will take place on May 28 at the prestigious Expo Centre Sharjah, kicking off the show with an unforgettable sparkle.
What’s in Store at the 55th Watch and Jewellery Middle East Show?
Running from May 28 to June 1, daily from 1 PM to 10 PM, this glamorous event is much more than just the necklace. Prepare to immerse yourself in:
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Exquisite luxury jewellery collections
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Stunning diamond sets
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Cutting-edge stylish watches
From traditional elegance to modern designs, the show brings a dazzling variety from across the globe.
Global Glamour: Exhibitors from Around the World
This year’s event showcases an exciting international lineup of brands and exhibitors from:
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The UAE, India, Italy, UK, USA, Singapore, Japan, Turkey — and for the first time — new participants from Russia, Mexico, Egypt, and Tanzania!
This diverse mix promises unique designs, rich craftsmanship, and cultural flair — all under one roof.
Why This Matters: The UAE Jewellery Industry on the Rise
Sharjah’s role in the global jewellery scene is growing stronger by the day. The UAE is fast becoming a key player in gold and diamond jewellery manufacturing. Experts predict the country will double its gold jewellery production within the next five years, positioning the UAE as a major global hub.
Events like the Watch and Jewellery Middle East Show not only spotlight breathtaking creations like the record-breaking necklace but also underscore the UAE’s vision for innovation, sustainability (hello lab-grown diamonds!), and craftsmanship excellence.
Don’t Miss This Glittering Experience!
Whether you’re a jewellery connoisseur, a fashionista, or simply love to witness historic moments, the 55th Watch and Jewellery Middle East Show in Sharjah is an unmissable event. Witness history in the making as the longest diamond necklace in the world dazzles visitors, and explore a treasure trove of luxury pieces that blend art, heritage, and innovation.
Mark your calendars, bring your sparkle, and prepare to be amazed!
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