Sheikha Bodour Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), has confirmed that the fourth International Booksellers Conference will take place on April 7–8 at Expo Centre Sharjah. This global gathering will unite 575 booksellers, publishers, and distributors from 92 countries. They will discuss key industry challenges, explore business opportunities, and exchange valuable insights.
The conference will focus on collaboration, innovation, and the future of book distribution. Experts will lead panel discussions, workshops, and keynote sessions. Each session will highlight emerging trends, market expansion strategies, and digital transformation in bookselling. Interested participants can register at [bookseller.ae](https://bookseller.ae/en/home).
Ahmed bin Rakkad Al Ameri, CEO of SBA, emphasized the conference’s crucial role in tackling book distribution challenges. He noted that while technology connects markets, many challenges remain unresolved. Since its launch, the conference has provided a space for discussions among distributors, publishers, and industry leaders.
He further highlighted that the event reflects Sharjah’s commitment to publishing and knowledge-sharing. Under the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi and Sheikha Bodour Al Qasimi, the conference has grown into a global platform. It now fosters publishing opportunities and enables booksellers to reach broader audiences.
Shaping the Future of Book Distribution
This year’s discussions will cover AI’s impact on bookselling, social media marketing, and the rise of book influencers. Experts will also explore data management’s role in book distribution and strategies to attract new readers. Additionally, they will discuss innovative bookstore activities and effective book placements in public spaces.
Strengthening Community Engagement
The two-day event will explore the role of cultural events in supporting the publishing sector. Sessions will highlight how literary festivals strengthen connections between authors and readers. Workshops will offer strategies for managing book clubs and encouraging young readers.
With e-commerce reshaping the industry, the conference will also focus on building successful online bookselling ventures. Moreover, discussions will cover best practices for organizing bookstore events to attract visitors and enhance reader engagement.
