His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, made a visionary appearance at the Arabian Travel Market (ATM) 2025, reaffirming the UAE’s position as a global powerhouse in tourism, innovation, and cultural leadership.
Held at the iconic Dubai World Trade Centre, ATM 2025 welcomed over 30,000 tourism professionals, 2,000+ exhibitors, and top-tier global delegations from more than 150 countries. The event’s theme, “Transforming Travel Through Entrepreneurship,” aligned perfectly with Dubai’s dynamic push toward digital transformation, sustainable travel, and business innovation.
Key Highlights from Sheikh Mohammed’s Visit:
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Global Dialogue: Engaged with international tourism leaders to discuss opportunities, trends, and collaborative efforts post-pandemic.
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Innovation First: Explored AI-powered platforms, smart booking technologies, and data-driven guest experience models.
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Sustainability in Focus: Toured eco-tourism solutions, green hotel designs, and carbon offset programs reflecting the UAE’s Net Zero 2050 commitment.
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Empowering Startups: Met young entrepreneurs and travel tech innovators, emphasizing the UAE’s support for new businesses in hospitality.
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UAE Tourism Vision 2031: His visit reinforced national goals to boost tourism’s contribution to GDP to AED 450 billion and attract 40 million guests annually.
“Dubai is where the world comes together — to imagine, to build, and to inspire,” said Sheikh Mohammed during his tour.
Why This Visit Matters
The presence of Sheikh Mohammed at ATM 2025 sends a powerful message to the global travel industry: Dubai is not only open for business but also shaping the future of how people explore the world. With advanced infrastructure, investor-friendly policies, and a rich blend of innovation and culture, the UAE remains a magnet for travelers, visionaries, and entrepreneurs alike.
ATM 2025 is more than an exhibition—it’s a global stage for opportunity, and Sheikh Mohammed’s leadership underscores the UAE’s unwavering drive to set new standards in tourism, sustainability, and economic growth.
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