The Sharjah Old Cars Club (SOCC) has announced a comprehensive five-year strategic plan to establish itself as a leading institution in the vintage car industry.
This new strategy emphasizes the club’s dedication to preserving the rich culture and heritage of automobiles while fostering a deeper appreciation and enthusiasm for vintage cars. SOCC aims to transform Sharjah into a global hub for vintage car enthusiasts, highlighting leadership, sustainability, and cultural significance.
Key elements of the five-year plan include community happiness, heritage preservation, and fostering innovation and creativity. SOCC aims to achieve 100% customer happiness, 95% service quality, 100% digital transformation, and a 15% annual increase in membership.
To achieve these goals, SOCC has launched several strategic initiatives designed to enhance service quality, efficiency, and response speed, providing members with a seamless and proactive experience.
A unified platform will allow easy access to all services, and improved communication channels will ensure continuous engagement with members and the public.
Dr. Ali Ahmed Abu Al-Zoud, President of SOCC, emphasized the club’s commitment to becoming a global leader in the vintage car sector. He noted that this strategy aligns with the vision of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, who views vintage cars as cultural artifacts contributing to Sharjah’s and the UAE’s economic landscape.
SOCC’s new strategy also includes enhancing its corporate identity, emphasizing its rich history, commitment to innovation, and dedication to preserving vintage cars.
The club has digitized all services to increase efficiency and accessibility and continues to develop and maintain vintage cars through events and competitions.
The strategy aligns with the Sharjah Sports Council’s goal of making community sports a lifestyle and promoting excellence in the emirate’s sports institutions. SOCC aims to attract global expertise, nurture young Emirati leaders, and promote job satisfaction, skill growth, and continuous innovation.
SOCC also plans to instill the noble values of vintage car enthusiasm through community initiatives, enhancing investment, sports tourism, and entertainment by hosting events and activities through strategic partnerships.
The club aims to create a global smart platform to monitor challenges, anticipate future trends, and ensure the governance of sports activities, maintaining the excellence of sports institutions according to international standards.
Finally, the club is focused on developing attractive sports infrastructure to enhance visitor facilities and services, meeting current and future aspirations according to global health and safety standards. This initiative aims to discover talents, create Olympian athletes, and achieve sporting accomplishments.
